The Value and Engagement of Customer Insight Informed Content and Commerce

Marketing and business leaders often still struggle to put all of the pieces together to create a cohesive buying experience for their customers. But a content and commerce initiative that emphasizes the power of digital marketing can drastically improve the customer experience. This approach will help close the gaps in the customer experience, and more importantly, exceed customer expectations in this evolving digital age.

You’ll learn the following in this session:

• Digital marketing sets the buying journey for their audience
• Understanding the customer and the gaps in their customer experience
• Digital marketing and personalization driving the ultimate customer experience