As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.

Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models.