Fragmented Data One Source of Truth Why Datorama is Changing B2B

August 1, 2019
Eric Dukart
Many organizations are struggling with siloed data across different technologies and campaigns, as well as constantly evolving customer demands. Datorama is a tool that lets you connect all of your marketing data in one place in real-time. Attribute revenue directly to campaigns. Make more data-driven decisions.

Eric Dukart, practice director at Perficient, discussed how to leverage Datorama and get a single source of truth at your fingertips. The discussion included: the most common challenges and demands regarding speed, transparency and marketing ROI, industry best practices, benefits of using Datorama, real-world case study and demo, and how to get started.