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A New Era in Healthcare Marketing: How Healthcare Marketers Can Adapt and Advance

November 12, 2020
Adam Rubenfire
Paul Griffiths
Lindsay Neese Burton
Todd Unger

The role of healthcare marketers has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care has brought further change in an incredibly short period of time.

During this session, panelists discuss:

  • The rise of consumerism and the empowered patient
  • Telehealth's impact on patient acquisition strategy
  • Ways healthcare marketing teams can build resiliency and strengthen patient trust