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Experience Matters: From Static Sites to Personalized Search

February 22, 2022
Eric Immermann
Jay Jackson
Mark Floisand
Brian McGlynn

Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies of all sizes need to deliver the information each customer needs— nothing more and nothing less. Technology that can seamlessly deliver personalized, targeted content is the holy grail. Whether your visitors browse or search, it’s about giving customers exactly what they expect to see and even anticipating what they need next.

In this panel discussion, we discuss how to create more personalized web and commerce search experiences with the Adobe Experience Cloud (Adobe Experience Manager, Adobe Target and Adobe Analytics) integrated with Coveo Relevance Cloud.

You'll learn about:

  • What you can and should expect with digital experiences in 2022
  • How to deliver the right content to the right person at the right time
  • How Coveo for Adobe makes this easier for digital leaders and developers alike
  • How to get even more out of your existing Adobe investments
  • Best practices in web personalization whether your visitors browse or search