Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts
May 24, 2022How do you grow your audience of tech-savvy enthusiasts and increase brand awareness?
Watch as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack.
Discussion includes:
- How Qualcomm can now accurately track buyers on their journey
- How building a targeted opt-in experience increased Qualcomm’s contact database by 50%
- Thoughts and insights on the future of B2B marketing