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Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts

May 24, 2022
Garrett Meznarich
Brandon Ratliff
Kalie Nitzsche

How do you grow your audience of tech-savvy enthusiasts and increase brand awareness?

Watch as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack.

Discussion includes:

  • How Qualcomm can now accurately track buyers on their journey
  • How building a targeted opt-in experience increased Qualcomm’s contact database by 50%
  • Thoughts and insights on the future of B2B marketing