How GM Financial Elevates the Customer Experience with Journey Science

February 2, 2022
Kevin Colletti
Srini Alagarsamy
Patrick Daly
Chris Young

Providing a friction-free, personalized customer experience can help deepen an organization's wallet share, increase revenue, improve customer retention and satisfaction, and build brand loyalty. However, the best approach to elevating the customer experience is not necessarily so well known.

A panel of industry experts discussed how:

  • GM Financial is elevating the customer experience
  • Journey science creates actionable insight to increase customer engagement
  • Financial services companies can become “experience makers"