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Journey Science: The Next Frontier in Data-Driven Customer Experiences

December 14, 2022
Brian Flanagan
Eve Sangenito
Jordan Kanter
Nico Frantzen

As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations.

Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence in order to understand, predict, and optimize the customer journey at every touchpoint. With journey science you can deliver better omnichannel experiences and achieve your business goals.

In this on-demand webinar, our experts discussed:

  • How to approach business challenges from the customer perspective
  • How journey science can give your brand a competitive edge
  • How to capitalize on journey-driven opportunities