bEYOND THE BUZZWORD B2B
Increasing B2B Awareness With Experience-Driven Commerce
A website is only the first step in targeting and attracting prospective customers. You need to establish a plan to drive awareness that complements your website, and more importantly, your brand. Taking an experience-driven approach in your awareness strategy is key to creating consistent and holistic commerce experiences, not only when building new buyer relationships but also in maintaining them.
In this session, you’ll hear from Perficient experts around the key capabilities, technologies, and considerations for driving awareness with B2B customers using an experience-driven commerce approach. You'll learn:
- What modern B2B awareness looks like
- How to drive the right traffic
- How to create relevant and consistent omnichannel experiences