Beyond the Buzzword B2C
Turn Customers Into Advocates Through Experience-Driven Commerce
What keeps a customer coming back? What kind of loyalty programs work today? How do you turn a return customer into a loyal customer, and then into a brand advocate? How do you know when a customer is a brand advocate?
In this session, you’ll hear from Perficient experts around the key capabilities, technologies, and considerations for taking an experience-driven commerce approach to establishing customer retention, loyalty, and advocacy. You'll learn about:
- The spectrum of customer loyalty and how to move customers from retained consumers to advocates for your brand
- What does a modern, B2C loyalty program look like?
- How to think about 1:1 personalization to drive advocacy
- How a digital operating model supports a modern approach to customer loyalty