Content is much more than just static website copy; it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
In this guide, we'll help you define your content strategy and decide what to personalize. We’ll then walk you through ten key steps to create great content that will keep your users coming back.