The healthcare industry is operating in a time where increasing calls for quality are coupled with a rapidly changing regulatory and market environment. This places great demand on the healthcare enterprise where communities of employees must work efficiently in an environment where complex tasks meet arduous clinical and business processes. Healthcare organizations that use personalization, enterprise search, and enterprise social capabilities are creating a competitive advantage by enabling their knowledge workers to share information quickly and effectively across a complex hierarchy. These actions drive innovation and the likelihood for success in the new world of healthcare.