Whether you are evaluating your options for a marketing platform or assessing your platform’s best-of-breed infrastructure, adopting new digital marketing components or an entire platform is an important decision that entails re-imagining how to:

• Develop and create content
• Interact with your customers
• Create desired workflows
• Adjust to new technology and integrate it with other enterprise systems

Our guide presents 12 signs that your digital marketing platform may no longer be providing the functionality and flexibility that your business needs in order to meet increasing customer expectations.

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