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Best Practices for Choosing a Commerce Platform – Part One

Establishing the Business Case

Designing, building, and implementing a top-notch eCommerce experience requires a lot of planning, strategy, time, and the right technology. Moving to a next-generation platform is the perfect opportunity to review the state of your commerce business and build the business case that aligns with your organization’s strategy and business model.

In this guide, we outline the key items to include in your business case for a new commerce platform:

  • Establish a baseline
  • Identify business goals and objectives
  • Define the customer and current customer experience
  • Outline success metrics and key performance indicators
  • Evaluate TCO and ROI models

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Customer Experience + Digital Marketing