Customers engage with companies in a multitude of ways – directly, through websites and brick-and-mortar stores, and indirectly, through social media and other digital outlets. Numerous touchpoints across these channels provide a flood of informative data that can be used to create, deliver, and sustain differentiating customer experiences. In part seven of our digital transformation guide series, we address the role of Big Data, analytics, and information management in creating a personalized digital experience and how your organization can move from descriptive to prescriptive analytics.

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