Perspectives from Our Adobe Leadership Team

Which digital marketing trends will have the greatest impact on customer experience in 2017? This guide outlines the top six trends to watch:

• Content marketing performance will surpass the importance of content management
• Merging of content and commerce will require more engaging experiences and simple transactions
• Brands must use data to improve the customer journey with personalized experiences
• Maturity of the IoT will have a broad impact on marketing and customer experience
• Augmented reality will affect the sales of products/services in B2B and B2C
• Real-time personalization is no longer an aspirational goal

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