Build a DAM and Create Order from Chaos with Adobe Experience Manager Assets

According to a recent survey from Adobe, more than 80% of marketing executives believe they need to restructure marketing to better support the business. As the demand for content rises, marketers realize that housing digital assets in a shared folder is not enough. To execute campaigns and create customer experiences that lead to higher conversions, digital asset management (DAM) solutions are now essential for many organizations.

This guide will help you:

  • Understand the benefits of DAM and why organizations are investing in the solutions
  • Review best practices for DAM implementation
  • Learn considerations for choosing a DAM vendor and implementation partner