7 HABITS OF HIGHLY EFFECTIVE INNOVATORS
We are living in the Age of the Customer, where the balance of brand power has shifted away from businesses over to highly informed, constantly connected customers who are in charge of their buying journey.
Technology and mobility provide consumers with a continuous connectivity that has raised the bar for brands to deliver both top-notch digital and in-person experiences. And companies know that providing a stellar customer experience (CX) is critical to success.
With this focus on the customer experience as a catalyst for digital transformation, businesses are increasingly focused on innovating their products, services, and operations to become more customer centric. This combination of forces is why digital transformation remains a top priority.
In this guide we: