Today’s consumers have more choices than ever before. They expect frictionless experiences across a multitude of touchpoints and channels. To keep up with this digital revolution, your CMS platform must be a conduit to delighting your customers. If it’s not, then it may be time to consider a new platform. Find out how to effectively plan for a CMS migration, and learn why so many companies are choosing Adobe.

This guide explores:

• What defines a great customer experience
• The importance of setting priorities
• Why you need a digital marketing strategy and road map
• The first steps of platform research