Digital transformation drives today’s business success. Companies that modernize to create, deliver, and sustain meaningful engagement throughout the customer experience (CX) life cycle have happy, loyal customers.

For digital marketers, uniting content and commerce means engaging brand and product stories that incorporate contextualized content through:

• Visual engagement
• Immersive experiences
• Personalized content 

In this guide, we discuss how content-driven commerce draws customers through the CX life cycle and the importance of aligning activities to meet buyers when and how they wish to engage.