Getting started with Amazon Connect is simple, and the best part is that “simple” does not mean “limited.” Originally created to support Amazon’s own customer care centers, Amazon Connect is developed on AWS. This means you can easily harness multiple Amazon services to deliver personalized customer experiences and expand functionality in ways that would seem daunting with most other contact center providers – all while being able to scale up or down within minutes.

In this guide, we’ll explore seven ways to expand beyond the basic features of Amazon Connect, allowing you to fully leverage the power of AWS and the cloud.