Adobe and Microsoft recently announced a partnership that would make Microsoft Azure the preferred cloud platform for Adobe Experience Manager because of Azure’s reputation as a trusted, global cloud platform, and Microsoft would make Adobe Marketing Cloud its preferred marketing service. Businesses leveraging the two technologies together would now be able to:

• Harness their data for critical insights and predictions
• Connect customer touchpoints across their business
• Bolster relationships
• Drive brand loyalty and growth

This big-picture focus on improving customer experience and driving business growth is critical, and we are working with Adobe and Microsoft to help businesses achieve digital excellence.