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Crawl, Walk, Run, Fly: Personalization With Adobe Experience Cloud

Marketing has evolved significantly over the decades – from mass-marketing through a handful of mediums to being able to target individual customers across millions of personal devices.

This guide will help you to understand:

  • The basics of personalization, including common challenges
  • Various personalization methods and steps to implement your strategy
  • Ways to effectively measure the ROI of personalization
  • How Adobe Experience Cloud solutions can support your implementation
Customer Experience + Digital Marketing