Crawl, Walk, Run, Fly: Personalization with Adobe Experience Cloud
Marketing has evolved significantly over the decades – from mass-marketing through a handful of mediums to being able to target individual customers across millions of personal devices.
This guide will help you to understand:
The basics of personalization, including common challenges
Various personalization methods and steps to implement your strategy
Ways to effectively measure the ROI of personalization
How Adobe Experience Cloud solutions can support your implementation