The evolution of marketing technology has changed conversation around attribution, where even the tiniest flaw can hinder your success. The reality is, many organizations still don’t measure individual campaign touches and can’t determine how they lead to impactful sales and marketing metrics.

This brief can help you identify where even the smallest adjustments might make a noticeable impact. Download it now to uncover:

• Which metrics to prioritize for the greatest impact
• If your need for speed is causing you to rush past valuable insights
• Why it’s vital to align teams for a single vision of marketing attribution strategies