B2B. B2C. B2B2C. The worlds are colliding, the lines are blurring, and the definitions are changing.

Learn about the four biggest expectations of today’s customers, plus how-to tips and takeaways for marketers in manufacturing. Your guide includes:

• Quick ways to create more transparency, simplicity, convenience and content personalization
• The most common roadblocks in manufacturing
• Then vs. now: changes in the buying experience
• 6 ways to start your customer-driven transformation