Guides

How to Become Customer-Driven in Manufacturing

B2B. B2C. B2B2C. The worlds are colliding, the lines are blurring, and the definitions are changing.

Learn about the four biggest expectations of today’s customers, plus how-to tips and takeaways for marketers in manufacturing. Your guide includes:

  • Quick ways to create more transparency, simplicity, convenience and content personalization
  • The most common roadblocks in manufacturing
  • Then vs. now: changes in the buying experience
  • 6 ways to start your customer-driven transformation