Guides

The People of the Manufacturing and Distribution Buyer Journey: How to Engage Every Step of the Way

When you consider the B2B experience and how you can improve it, you must think about each person in the buying journey and how they fit into the overall purchasing process.

This guide profiles the key players involved in the manufacturing and distribution buying journey and identifies:

  • The various roles in play – both external and internal
  • What each role needs to perform effectively
  • How you can improve each role’s experience