Healthcare payer and provider website content and functionality are a growing focus as patients and family members demand a more consumer-like experience in healthcare. As organizations scramble to make modifications, many wonder whether or not to hire an expert or to try to tackle it with a do-it-yourself (DIY) approach.

Whatever the justifications, taking a DIY approach to your website renovation can be fraught with opportunities to fail. In this guide we take a look at five misconceptions and dispel some myths that tend to position DIY as a preferred option for a healthcare website initiative.