Data doesn't equal insights. Learn how to transform raw data, dashboards and analytics into real-world insights, using storytelling dashboards, campaign attribution, data aggregation and more.

In this guide, we will discuss:

• Big data, meet smart data
• The driving factors marketers need to know
• Common questions and challenges with data
• Insights 101 into key definitions
• 7 keys to turning data into insights
• The mechanics of measurement and how to do it all in the digital era