Keeping up with the ever-changing demands of buyers has become the central focus for B2B organizations. Sellers must invest in new methods to deliver compelling commerce experiences to exceed evolving customer expectations. Leveraging a marketplace can be that answer for your buyers and the next step in your business’ digital commerce journey.

In this guide, you’ll learn:

• What a marketplace is, the different types, and B2B approaches 
• How different platform types fit into an existing commerce solution 
• Why to consider a marketplace, and next steps