Like many products traditionally sold face-to-face, insurance purchasing is increasingly taking place online. But with a complicated product like insurance, the process can still be frustrating for many consumers. Now, it doesn’t have to be.

To simplify the process, insurance carriers need to adopt and invest in emerging industry trends such as marketplaces, digital insurance models, and embedded insurance touchpoints. By incorporating these capabilities into your commerce strategy and customer experience, you’ll gain a competitive edge in this evolving market.

Read this guide to learn more, including:

• Commerce and the world of insurance
• How a carrier can assist the intermediary and digital-direct channels
• Three trends carriers should adopt
• The future of insurance in the digital age