Customer journeys are complex. When it comes to the manufacturing industry, there are twice as many people, processes, and touchpoints involved – not to mention, data in twice as many systems. How do you make every experience feel completely seamless and personalized for your customers?

In this guide, you will:

• Discover the five key pillars of aligning marketing & sales in manufacturing
• Receive practical tips for maximizing your journeys, personas and marketing automation
• See the most common mistakes for manufacturers, as well as learn about steps you can take today to become a more customer-centric organization