Personas & Journey Maps: The Definitive How-To Guide for Healthcare Providers
Did you know that when done right, journey maps can help you generate a 65% greater return on marketing investment and a 350% increase in revenue from customer referrals?
The challenge, of course, is knowing how to “do it right.” We can help.
This free guide explores:
- Ways you can help your consumers more easily navigate their healthcare journey
- How to build personas that discover, focus on, and showcase your audience’s motivations, challenges, concerns and behaviors
- Ways to increase patient satisfaction, loyalty, and retention by focusing on the circular nature of the journey
- The five-step process to create a healthcare journey map your organization can use to build empathy, understanding, and direction in your marketing efforts