It’s critical for you to digitally differentiate your products from the competition, especially when it comes to creating experience-driven commerce. Regardless of your business model and industry, providing quality product information at each step of the online buying journey is table stakes for turning your prospects into customers.

Leveraging a mature product information management (PIM) system and incorporating PIM into your commerce strategy not only increases productivity and elevates product data, but it serves to benefit other areas of your business such as sales, marketing, and operations while creating a better commerce experience for your customers.

In this guide, you’ll learn:

• How PIM is a key pillar in your strategy to elevate your customer experience
• The value of PIM when creating experience-driven commerce throughout each stage of the buying journey in both B2B and B2C models
• The advantages PIM provides in not only creating that first-class customer experience, but also how it benefits your business goals