Marketing and sales teams have historically been viewed as being at odds, despite having the same end goal – to win business. Understanding how to align the two teams can be a struggle for even the most sophisticated organization.

However, advances in technology have made this process much easier, and with the right platform and strategy in place, each team can gain insight into how the other contributes to sales and revenue.

Download our guide to learn more about benefits of team alignment and about our guided Marketing to Sales workshop, which includes:

• Understanding the customer journey
• Lead scoring
• Reporting and attribution