Consumers expect to navigate nearly every aspect of their healthcare journey through digital channels with ease and transparency. That means healthcare providers are tasked with offering intuitive digital experiences that meet each patient’s unique needs.

Personas and journey maps can provide the deep insights into your consumers and their journeys that lead to more powerful, loyalty-building experiences.

In this guide, you’ll learn:

• Ways you can help your consumers more easily navigate their healthcare journey
• How to build personas that discover, focus on, and showcase your audience’s motivations, challenges, concerns, and behaviors
• Ways to increase patient satisfaction, loyalty, and retention
• The five-step process of building a healthcare journey map