Three in four people say that they want to have the same digital experiences in healthcare that they have with other businesses. When your patients and members remain connected and engaged, they will bring more lifetime value to your organization.

Whether a health plan or health system, you must communicate in a personal way and provide relevant information across the entire journey. To accomplish this, many organizations are doubling down on data, turning to digital platforms with personalization capabilities to leverage that data and drive engagement.

This guide explores:

• The basics of personalization, challenges, and use cases specific to healthcare
• Various personalization methods and steps to implement a personalization strategy
• Ways to effectively measure the ROI of personalization
• How Acquia Marketing Cloud solutions enable personalization with ease.