podcast
What If? So What?
What If? So What? is the award-winning podcast that explores what’s possible with digital and AI and how to make it real in your business. Each episode features candid conversations with leaders who cut through the hype to share what’s actually working.
Join host Jim Hertzfeld as he explores the “What If?” of emerging trends like AI, automation, data, and customer experience, and then unpacks the “So What?” with real-world strategies and lessons from the front lines of transformation. Because it’s not just about bold ideas it’s about asking the right questions: What If? So What? And most importantly, Now What?
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Awards and Recognition
2025 Viddy Awards, Non-Broadcast | Video Podcasts | 716. Technology - Gold
2025 Hermes Creative Award, Electronic Media, Podcast – Gold
2025 Viddy Awards, Non-Broadcast | Video Podcasts | 716. Technology - Gold
2025 Hermes Creative Award, Electronic Media, Podcast – Gold
Meet the Host: Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
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