WHAT IF? SO WHAT?
What if You Could Speak Marketing and IT? An Interview With Robert Nelms.
In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.
Robert Nelms is the Head of Digital for Assurant, a global insurance and lifestyle company, where he is responsible for developing the channel-less digital strategy and leading the definition and delivery of global digital platforms across all business lines and geographies. Robert has over 20 years of experience working across B2B2C, B2B and D2C channels, directing product management, marketing, UX, UI, CRO, digital engineering, digital innovation and channel performance.
Meet the Host
Jim Hertzfeld is Principal and Chief Strategist for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.
Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.