Episode 11- What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.
Connect with Lisa Bowman, CMO at Marketing Mojo.
Meet the Host
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.
Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.