Episode 11- What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.
Connect with Lisa Bowman, CMO at Marketing Mojo.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
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Guest Profile
Meet the Host
Kim Williams-Czopek
Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Williams-Czopek
Kim Williams-Czopek is GM of Commerce and Customer Care at Perficient. Having experienced all three sides of delivery – agency, product, and brand – she brings a unique perspective to her consulting work that is both innovative and pragmatic. She has been focused on digital strategy work for 20+ years and has previously been recognized as one of Consulting Magazine's "Women Leaders in Tech," Chain Store Age's "Top 10 Women in Technology," and Retail Innovation Conference's "Retail Innovator in Mobile."
Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.