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WHAT IF? SO WHAT?

Episode 11- What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman. 

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.

Connect with Lisa Bowman, CMO at Marketing Mojo.

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

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Guest Profile

Meet the Host

Jim Herfzfeld

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Willams

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.
Jim Herfzfeld

Jim Hertzfeld

Area Vice President — Strategy
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Kim Williams-Czopek

General Manager — Commerce & Customer Care
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Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.