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What If? So What?

What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard. 

In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful.

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Guest Profile

Mike Bernard

Mike Bernard is the Vice President of Product & Customer Marketing at Optimizely. He's worked in nearly every role within marketing over his 20-year career but is especially passionate about being the glue that ties the technical side of an organization together with the go-to-market side. Before Optimizely, Mike served as the Chief Marketing Officer at Insite Software which was acquired by Optimizely in December 2019. He holds a master's degree from Bethel University and a bachelor's degree from the University of Minnesota. Mike lives with his wife and two children in St. Paul, Minnesota.

Meet The Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Strategist for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.