What If You Could Measure Everything That Matters? An Interview With Neil Hoyne.
In this episode, Jim talks with Neil Hoyne, Chief Measurement Strategist at Google, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.
Meet the Hosts
Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.