what if? So What?

What If You Could Measure Everything That Matters? An Interview With Neil Hoyne

In this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.

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Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.