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What if? SO What?

What If You Didn’t Need to Be (or Even Beat) Amazon? 

An Interview with Novella Green, Director of Digital and Customer Experience for the American Nurses Association.

In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID 19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization.

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Guest Profile

Novella Green

Novella Green is the Director of Digital and Customer Experience of the American Nurses Association. Her role includes overseeing the process of conceptualizing, implementing, and evaluating digital marketing, content marketing, and paid social strategies for the association’s general website, blog site, and ecommerce website. In addition, she liaises with senior leadership, stakeholders, and internal teams to ensure that the company’s marketing support structure is driving the business forward with minimal expenditures.

Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Strategist for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.