What If You Didn’t Need to Be (or Even Beat) Amazon? 

Novella Green is the Director of Digital and Customer Experience of the American Nurses Association. Her role includes overseeing the process of conceptualizing, implementing, and evaluating digital marketing, content marketing, and paid social strategies for the association’s general website, blog site, and ecommerce website. In addition, she liaises with senior leadership, stakeholders, and internal teams to ensure that the company’s marketing support structure is driving the business forward with minimal expenditures.

Jim Hertzfeld is Principal and Chief Strategist for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.