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what if? so what?

What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon.

In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double-down on engaging an already engaged fan-base and what the future of digital looks like in professional sports.

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Guest Profile

Diego Pinzon

Diego is the Director of Digital Media & Content for Atlanta United. He is a multimedia marketing professional with strong experience designing, implementing, and managing digital content and digital marketing strategies. He is a video and social media influenced team player with a passion for experimenting and executing in the ever-evolving realm of digital media.

Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.