What If? So What?

What if Everything Really is Digital?

In an era where everything is considered "digital", we share our research on what makes something digital or not.

We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport.

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Show Notes

Resources mentioned in the episode: 

Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She’s spent time in several digital agencies, digital product companies, and served as VP of Digital on the brand side. She specializes in digital experience, retail and digital commerce, digital responsibility, and digital business strategies.