What If? So What?

What If I Convinced the CEO to Embrace Design? An Interview with Chris Bernard.

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels –whether good or bad – while buying and using a product is the design.

Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global, and asks "What would happen if we convinced the CEO to embrace design?"

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Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.