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What If? So What?

Introducing "What If? So What?," a Podcast from Perficient

Are you trying to figure out what digital means for your business? Then "What If? So What?" is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

In this sneak peek trailer, Jim explains what’s in store for you in Season 1.

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Meet the Host

Jim Herfzfeld

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Erica Lee headshot.

Erica Stock Lee

Erica is a Director of Digital Strategy Consulting at Perficient. She works with clients to produce digital experience strategies and convert strategies into tactics. She specializes in Commerce, Digital, Retail, & Consumer Markets Strategy & Innovation.