The CX IQ Approach
CX IQ combines our proprietary tools and a planning methodology that’s been refined through more than 100 digital transformation projects. It recognizes the fact that financial resources are limited, management time is precious, and that CX improvement projects must be driven by customer insight.
With this in mind, CX IQ is structured as a six-week project with tightly defined scope and deliverables. It follows a three-phase approach that is focused on understanding your organizational capability to deliver excellent customer experiences. The evaluation is supported with research and data, as well as a comparison against industry standards and vertical best practices.
The output is a formal measurement of your CX capabilities, with an action plan to improve CX effectiveness.