Challenge + Opportunity

Our client needed assistance defining the company’s digital product portfolio and to document an operating model for the development and IT support of digital products.

Solution Highlights

We worked with the digital marketing team to define four digital products that take a customer PoV and documented a future-state operating model that aligns IT and digital marketing around the newly defined products.

Key Benefits

We provided a roadmap for re-organizing IT teams around the digital products and identified and prioritized the capabilities necessary to increase velocity and quality of development work.