Marketing Automation Assessment
Make the most of Marketo Engage.
What It Is
Understand how to leverage the capabilities of the world’s leading engagement platform with our Marketing Automation IQ for Marketo Engage℠. With this engagement, you’ll get tactical and strategic recommendations for optimizing and scaling with marketing automation from our award-winning Adobe Specialized Marketo Engage expert team.
A Marketing Automation IQ for Marketo Engage will help you:
- Understand current Marketo Engage system configuration and infrastructure
- Identify gaps in instance setup
- Determine opportunities for optimization
- Analyze potential obstacles blocking accurate reporting
The engagement lasts 3-5 weeks.
Week 1: Martech strategists conduct interviews with client team members including: Marketo Engage admin, Marketo Engage stakeholders and CRM stakeholders. Martech experts conduct comprehensive Marketo Engage platform audit and assessment.
Weeks 2-3: Martech strategists analyze and assess findings from audit, request additional information/follow-up as necessary, and create final deliverables and recommendations.
Weeks 4-5: Martech strategists and experts present findings to key stakeholders/executives.
What You Get
As part of your Marketing Automation for Marketo Engage engagement, you’ll receive:
- Comprehensive report of 100+ point inspection of a single Marketo Engage instance, covering the following areas: Technical Configuration, CRM Integration, Database, Creative Templates, Program Structure, Person Source, Attribution Structure, Scoring, Lifecycle, Country Opt-In and other fundamental Marketo Engage configurations.
- Recommendations and next steps for: implementation and instance remediation, data standardization, global compliance, creative asset enhancements, lead scoring optimization, deliverability improvements and increased accuracy in reporting.