Marketing Automation Assessment
What It Is
Understand how to leverage the capabilities of the world’s leading engagement platform with our Marketing Automation IQ for Marketo Engage℠. With this engagement, you’ll get tactical and strategic recommendations for optimizing and scaling with marketing automation from our award-winning Adobe Specialized Marketo Engage expert team.
A Marketing Automation IQ for Marketo Engage will help you:
- Understand current Marketo Engage system configuration and infrastructure
- Identify gaps in instance setup
- Determine opportunities for optimization
- Analyze potential obstacles blocking accurate reporting
The engagement lasts 3-5 weeks.
Week 1: Martech strategists conduct interviews with client team members including: Marketo Engage admin, Marketo Engage stakeholders and CRM stakeholders. Martech experts conduct comprehensive Marketo Engage platform audit and assessment.
Weeks 2-3: Martech strategists analyze and assess findings from audit, request additional information/follow-up as necessary, and create final deliverables and recommendations.
Weeks 4-5: Martech strategists and experts present findings to key stakeholders/executives.
What You Get
As part of your Marketing Automation for Marketo Engage engagement, you’ll receive:
- Comprehensive report of 100+ point inspection of a single Marketo Engage instance, covering the following areas: Technical Configuration, CRM Integration, Database, Creative Templates, Program Structure, Person Source, Attribution Structure, Scoring, Lifecycle, Country Opt-In and other fundamental Marketo Engage configurations.
- Recommendations and next steps for: implementation and instance remediation, data standardization, global compliance, creative asset enhancements, lead scoring optimization, deliverability improvements and increased accuracy in reporting.