product iq

Build Better Products. Drive Value Faster.

Product IQ is a framework that evaluates your organization’s product development capabilities across seven dimensions. Through leadership interviews, surveys, and collaborative workshops, Product IQ uncovers strengths, highlights friction points, and identifies actionable strategies. It offers a clear path to improving how your teams plan, deliver, and evolve modern products.

40%

of developed products never make it to market.

60%

of products that do make it to market have a measurable business impact.

Product IQ Transforms Product Development

Watch as Grant Davies, principal of digital strategy, explains how Product IQ equips your organization with the insights and structure needed to overcome common challenges, unlock innovation, and build a modern product operating model.

Product IQ Helps You Address Core Product Challenges

Product IQ evaluates seven dimensions of product-driven excellence: Culture, Customer Insight, Strategy, Design Process, Execution Process, Measurement, and Operations. It provides insights into how your teams collaborate, how you prioritize, and how to build products that are both innovative and valuable. These insights help you transition to a modern product operating model that transforms how you plan, deliver, and evolve.

Three Ways Product IQ Drives Impact

Understand Your Challenges

Gain a clear view into the friction points, missed opportunities, and inefficiencies across your product development lifecycle so you can fix what’s slowing you down.

Identify Actionable Strategies

Receive insights grounded in proven methodologies and industry knowledge, informed by your specific organizational context. Product IQ recommends practical steps for improving collaboration, delivery speed, and measurable product outcomes.

Prioritize for Measurable Impact

Product IQ doesn't simply provide a report; it delivers strategic insights on what's working, what to improve, and how. We help you prioritize changes that will make the biggest difference across planning, delivery, and team structure.

Experience the Benefits of Product IQ

Man using smart tablet to work with data

Understand Your Current State

Gain clarity around the challenges within your product development approach. Product IQ reveals friction points, silos and handoffs, and misalignment between goals and outcomes.

Identify Opportunities for Improvement

Product IQ surfaces where your processes, teams, and strategies need refinement to enable smarter prioritization, better collaboration, and context-informed decisions.

Prioritize High-Impact Action

You’ll receive tailored, actionable strategies that drive measurable change across planning, delivery, and evolution that empower durable teams to build products your customers actually want.